Onehunga Cookbook
Everything You Need For a Feed.
By Loveday Tan
The Onehunga Cookbook is a collection of all the eateries in Onehunga. It provides infomation and reviews for the restaurants as well as direct links to the eateries themselves.
Background
From my observational studies in Onehunga I realised that not only did the suburb have a variety of locally owned restaurants but that they were being overshadowed by the Dressmart Mall. The Onehunga Cookbook is made to bring attention to these eateries and encourage locals and tourists to come dine with them.
Promotional Video
What I hoped to achieve with my explainer video is to visualise a relatable scene regarding deciding where to eat.
How it works!
The app/website allows the user to search and filter through the restaurants of Onehunga. Once they've found a profile they like they can click the link to go directly to the source or create a "page" to add to the Onehunga Cookbook as a review.
The Campaign
My target audience is women aging from early forties to late fifties, this demographic was most prevelent when I was observing who was dining out in Onehunga. I planned to make my poster look social and community based because my target audience was most social when dining out.
Why support us
My conclusion is that by making the local restaurants more accessible online that they would get more attention and support from my target audience. Benefitting the community.
